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Display and programmatic Marketing specialist

The company

Natexo, a French group established in 2008, is one of Europe's leaders in the email marketing industry.

The company is expanding internationally through 8 subsidiaries (France, Spain, Italy, USA, Colombia, Brazil, UK, Poland and Mexico).

The position

In this role, you will be responsible of the growth of our display media programmatic campaigns. You'll work directly with our creative and publisher development teams to bring large-scale media buying to our campaigns towards reaching our profitability goals. If you wish to elaborate creative marketing campaigns and deploying them at scale, we could be your next opportunity.

Duties & Responsibilities :

·      Managing P&L across multiple display marketing channels and diverse markets: France, Italy, Poland, Australia , Spain , etc

·      Optimizing creative, budgets, and bids within the multiple channels deployed

·      Coordinating with the rest of emailing buying teams the best practices and most successful campaigns (topics) ongoing

·      Developing and building new tests for all markets

·      Responsible for the campaign’s reports: daily, weekly and monthly

·      Managing partner relationships and negotiations for display media buys in all countries

·      Sourcing new potential media buying opportunities

·      Reaching ROI targets as well as performance goals established

·      Maintain main KPIS : eCPL established each month as well as volume of leads to be done per country per support : survey & sweepstakes

·      Directly attached to the Acquisition department and Acquisition Manager

·      Increase the revenue and volume of leads / clicks each month

·      Conducting an analyze of the best performing sources to deploy them on monthly basis

·      Assuring that all trackings are correctly set up when launching and diffusing a campaign

·      Prepare the invoicing for the non-emailing sources on Admin for every country

·      Make sure to generate an AAF for every source for accounting conciliation vs the country to be invoiced

Main KPIS :

·      Min of eCPL to be respected

·      Volume to be achieved by per support and Country 

The profile

- Previous experience while managing Social Media Ads , Display or Programatic chanels

- French native speaker + Good level of English or Spanish

- High knowledge of excel and acquisition KPIS

- Analytic profile


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